Resume

Amy D. Desjardins

CAREER PROFILE


Innovative marketing professional with track record of success developing, implementing and executing marketing strategies for start-up, mid-size, and high-growth organizations. Excel in all forms of communications, oral, written and visual. Exceptional process management skills to streamline workflow and increase productivity. Experience in both traditional and online marketing activities, graphic design, advertising sales, sales support and customer service.

CORE COMPETENCIES

  • 
Marketing Campaign Design
  • New Product Launch
  • Ad/Publication Layout Design
  • Pre-Press for Large Scale Printing
  • Market & Consumer Research
  • Online Marketing
  • Account Management
  • Competitive Analysis
  • Brand Development
  • Strategic Planning

TECHNICAL EXPERTISE

  • 
Mac OSX

  • Microsoft Windows OS

  • Adobe Creative Suite

    - Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Adobe Distiller, Adobe Dreamweaver
  • Microsoft Office Suite
    - Microsoft Word, Microsoft Excel, Microsoft Power Point, Microsoft Entourage
  • Utilities
    - FTP Software, VPN Client File Sharing Software, Font Management Utilities, Compression Software
  • Pre-Press Skills

    - Extensive knowledge and practical experience with setting up for proper trim, bleed, gutter, trapping, colour separations, dot gain, line screen and layout for both spot and process colour presses.

PROFESSIONAL EXPERIENCE

ADDFX (2000-Present)

Owner/Operator/Creative Director

  • Management, coordination and execution of graphic design projects from concept to final press delivery
  • 
Completion of pre-press services for large scale print projects
  • Digital artwork re-touching, photo manipulation, custom illustration, colour correction for press
  • 
Development and implementation of marketing strategies to acquire new clients
  • Light accounting duties

SELECTED PROJECTS:



Canadian House Hunter (2 Year Contract)

Real Estate Publication

  • 
Re-designed corporate identity for product re-launch
  • Conceptualized and created media kit to solicit new business
  • Completed all aspects of production for bi-weekly publication (tabloid size, 12-24 pgs)
  • Contacted businesses to obtain ad content, digital proofing and re-working to achieve desired results as required
  • Final page planning / layout, pre-press of digital files to meet specified press requirements
  • Delivery of final files to printer
  • Designed, executed and maintained social media strategy including blog website, facebook business page and twitter account to engage existing customers, attract new ones and raise brand awareness

The Business Card Finder (1 Year Contract)

Independent Directory

  • 
Project management and production of start up business card directory
  • Full administration and organization of over 1200 business cards into database index to be used both categorically and alphabetically
  • Batch scanning and custom colour separations of business cards to minimize plate shift during four colour CMYK cold web process printing
  • Page layout, pre-press and final product delivery to printer.

Telus/Superpages (Division of Verizon Communications) (3 Year Contract)

Telephone Directory

  • 
Acted as primary speculative ad design house for the Province of Ontario
  • Supervision of four contract employees to facilitate workload as needed
  • Conducted informational seminars on production process for sales executives
  • Completed more than 5000 advertisement designs over a three year period

CANPAGES INC. (Division of Yellow Media Inc.)

Account Executive, Outside Sales

  • Initiated direct contact with new business prospects through cold calling, telemarketing and walk-ins
  • Identified markets with growth potential & aggressively pursued new revenue streams
  • Maintained revenue accounts and grew existing accounts by 20% annually
  • Effectively overcame objectives, through sales techniques and product knowledge
  • Educated customers and identified advertising opportunities within their niche markets
  • Researched, designed and presented custom advertising proposals to clients
  • Conceptualized, developed & sold advertising packages which included online & specialty products
  • Communicated with customers to design customized advertisements
  • Adhered to canvas targets and deadlines as set by the Division/Organization
  • Liaised with the various departments to ensure all customer needs were met
  • Managed client expectations effectively



NOTABLE ACCOMPLISHMENTS WITH CANPAGES INC:

  • Spearheaded a restructuring of the sales support department whereby a new position was created to directly assist the top sales executives for Eastern Canada
  • Reported directly to the C.O.O. for a period of one year
  • Worked directly and exclusively with a team of high profile account managers on various tasks including graphic design and paperwork support, account sub-management, and client assistance
  • Granted unprecedented access to top tier management in all departments to allow for fast-track problem solving as needed.
  • Selected to participate in corporate initiated cloud computing software pilot project (Salesforce.com) for a period of six months
  • Attended special training seminars to familiarize with software. Conducted live field testing on the functionality in real life sales situations and reported back to upper management on the results
  • Member of subsequent training team to assist in corporate wide deployment of the new software solution.
  • Represented the Northern Ontario team as Chamber of Commerce Representative.

METROLAND MEDIA GROUP LTD. (Subsidiary of Torstar Corporation)

Production Department Facilitator

  • Responsible for overseeing and managing production of weekly Real Estate publication (40-56 pgs)
  • Directed workflow and delegated responsibilities as needed to ensure firm deadlines were met
  • Performed all duties associated with production and pre-press as required
  • Delivered final press ready files to printer and communicated with press personnel as needed to ensure proper results achieved

NOTABLE ACCOMPLISHMENTS WITH METROLAND MEDIA GROUP INC:


  • Appointed by management to act as production supervisor on new magazine division start up. (Dynamic Publications). Reported directly to Publisher for period of 2 years. Monitored team of graphic designers on production of bi-weekly magazines. Completed all editorial page layouts. Interacted with sales, editorial, distribution and printing teams as necessary to generate final product.